Best Tools to Create an Editorial Calendar

There are so many fantastic tools available to help bloggers create and implement an effective editorial content calendar. If you’re still not sure that you need an editorial calendar for your blog, here are 7 Reasons Why You Need a Blog Editorial Calendar and tips on How to Build an Effective Editorial Calendar to get you started before selecting the right editorial calendar tools for your needs.

Choosing the right programs and tools for managing your blog content can be intimidating. Do you need something simple to hold you accountable to posting content or do you need something with more bells and whistles to help you achieve a more complex goal? Do you need a program that syncs to your publishing platform (WordPress, Blogger, Tumblr, etc.) or do you need something that allows for content integration on your social media channels?

 

editorial calendar tools

Whether you settle for a something simple like Google Sheets or Google Calendar to create shareable excel sheets and calendars, integrate a program like Edit Flow or CoSchedule into your WordPress account, or use external resources like Trello or DivvyHQ, there are plenty of options for bloggers on a variety of budgets. We’ve outlined the pros and cons of some of the most common content management tools to help you decide which is best for you!

 

Edit Flow: If your blog is supported by WordPress, this easy-to-use, free plug-in empowers you to create a monthly editorial calendar in WordPress and display the widget on your dashboard for a quick visual overview of your planned content every time you log in.

  • Pros:
    • Links directly to your posts so you can create content, save it for later, or schedule it for future posting directly in your publishing platform.
    • Offers multi-user support allowing anyone who has access to your WordPress account to view and edit the calendar and content.
    • Allows users to create custom status updates, private editorial comments and notifications so your team can communicate effectively.
    • Features an easy drag-and-drop attribute to allow you to rearrange your planned content easily.
    • Syncs to iCal or Google Calendar so you can keep track of your calendar outside of WordPress.
    • Cost is free for WordPress users.
  • Cons:
    • Program is only available for blogs supported by WordPress.
    • All users need to have access to your WordPress account to view, edit and update the calendar and content.
    • Program does not have social sharing capabilities so you can’t create or schedule social postings within the editorial calendar.

 

Trello: Trello is a free project management tool that provides an easy to use, visual way of staying organized. Using the calendar power-up tool, you can create an editorial calendar that includes stacks of task cards that identify what is being worked on, who is working on it and where things are in the editorial process.

  • Pros:
    • Not linked to a specific publishing platform so users do not need to have access to your publishing account to edit or update the editorial calendar or content.
    • Offers multi-user support so you can invite colleagues, friends or family to work together and view or update the editorial calendar.
    • Allows users to provide status updates, comments, check lists, and images within the calendar so your team can communicate effectively.
    • Features an easy drag-and-drop attribute to allow you to rearrange your planned content easily.
    • Syncs and saves your information to the cloud allowing you to access your calendar on your mobile device via the Trello app.
    • Offers a variety of functionalities and can be used for organizing other business tasks beyond your blog and editorial calendar.
    • Cost is free for all users.
  • Cons:
    • Isn’t directly linked to your blog publishing platform so you will need to copy and paste the content directly into your blogging platform to post it online.
    • Does not have social sharing capabilities so you can’t create or schedule social postings within the editorial calendar. However, you can include the copy and images you wish to share on social media within the calendar in the form of additional cards and copy/paste the content to your individual social platforms as needed.

 

CoSchedule: CoSchedule is an all-in-one publishing tool designed for team content marketing, editorial calendar development and social sharing.

  • Pros:
    • Allows you to schedule content to your blog via WordPress, Evernote and Google Docs.
    • Offers multi-user support allowing you to invite other team members to view and edit your CoSchedule calendar without having to give them access to your publishing platform account.
    • Allows users to create custom status updates and private editorial comments as well as assign tasks and set notifications so your team can communicate effectively.
    • Features an easy drag-and-drop attribute to allow you to rearrange your planned content easily.
    • Syncs with Google Calendar so you can keep track of your content plans and share deadlines with others.
    • Uses custom Google Analytics tags to allow you to track generated traffic to your posts.
    • Allows you to plan and draft unlimited social media messages about your content and schedule it to be shared on Twitter, Facebook, LinkedIn, Google+, Tumblr and Buffer.
  • Cons:
    • Only integrates with self-hosted WordPress blogs.
    • Only team members with User access (those connected to your WordPress account) can edit, publish and delete blog posts. Guest authors have limited access to the CoSchedule calendar. Note that this could also be considered a pro if you accept guest post contributions, but don’t want authors to have the power to publish or edit/delete existing content on your blog.
    • Social integration does not offer sharing on Pinterest or Instagram.
    • Cost of this tool ranges from $15-$60/month depending on the number of social channels and profiles you wish to include.

 

DivvyHQ: DivvyHQ is a cloud-based, enterprise-level content management and production workflow tool that incorporates web-based calendars and social integration to help content producers get and stay organized.

  • Pros:
    • Not linked to a specific publishing platform so users do not need to have access to your publishing account to edit or update the editorial calendar or content.
    • Allows users to create an unlimited number of editorial calendars, allocate users to them and set different roles (editor, contributor, reviewer, etc.) for different users; this makes this tool great for content managers who oversee multiple teams for several different outlets.
    • Offers multi-user support for users to manage a variety of editorial calendars at different capacities and create master calendars by aggregating multiple calendars into one.
    • Allows users to create custom status updates, private editorial comments and email notifications so your team can communicate effectively.
    • Features an easy drag-and-drop attribute to allow you to rearrange your planned content easily within each calendar.
    • Allows users to organize different types of content for specific audiences into different editorial calendars and allows for the ability to search calendars via filters for person, project, etc.
    • Offers social platform integration including scheduled and direct publishing to Facebook and Twitter.
    • Provides a framework for users to ideate, plan and produce content beyond tweets and blog posts such as print projects, webinars, eBooks, photos and videos.
  • Cons:
    • Social integration is limited to Facebook and Twitter.
    • Cost of this tool ranges from $1,000-$3,000/month depending on number of users and plan capabilities.
    • DivvyHQ is a complex enterprise tool with features that can be confusing to novice users.
    • Editorial calendars do not directly sync with your publishing platform so you will need to copy and paste the content directly into your blogging platform to post it online.

 

Whether you’re a beginner blogger using Edit Flow or simple Google tools (Google Calendar and Google Sheets), a more experienced blogger using CoSchedule and Trello, or a veteran content producer looking to expand your scope of practice with DivvyHQ, there is an editorial calendar tool for you!

 

What editorial calendar tools do you use to help you stay organized and manage your blog content?

 

Submit a Comment

Your email address will not be published. Required fields are marked *